Revolutionise television viewing

Tata Sky is set to revolutionise television viewing in India through its superior digital quality picture and sound. The service aims to empower the Indian viewer with Choice, Control and Convenience through its wide array of programming choices and interactive features. Tata Sky offers viewers a variety of channels ranging from entertainment, sports, movies and music to news and documentaries in DVD quality picture and CD quality sound.

Vision

Tata Sky aims to revolutionise Indian entertainment by offering superior DVD quality picture and CD quality sound. Tata Sky envisions:

Connecting every television home Empowering every television viewer Revolutionising home entertainment

Extensive Customer Service Network

Tata Sky has established an extensive customer service network across the country. It has engaged a field force of approximately 3000 service engineers who are complemented by high-end 24x7 call centres, manned by multi-lingual customer service associates, trained to solve all customer problems.

Tata Sky takes direct responsibility for installing and servicing the hardware at every subscriber's home, thereby ensuring the highest levels of customer service.

Tata Sky retails its hardware and prepaid recharge vouchers through popular consumer electronic stores to enhance customer convenience.

Offering

In addition to new channels and exciting interactive features, Tata Sky offers all popular television channels, thus becoming a one-stop shop for all the television entertainment needs of customers.

Partners

Tata Sky has partnered with the global leaders in the space of digital technology to bring a state-of-the-art satellite television service to India.

	Satellite: Tata Sky has leased all 12 Ku-Band transponders on ISRO’s Indian satellite, INSAT 4A, the most advanced and high-powered KU-Band communication satellite in the region, developed keeping in mind local requirements. The satellite enables Tata Sky to offer superior picture and sound quality with a wide range of channels.
	Business Support Software: » NDS: Tata Sky has partnered with NDS, the leading provider of technology solutions for pay television. NDS systems has played a key role in the end-to-end system architecture and launching the nationwide digital service. The NDS VideoGuard conditional access solution provides superior broadcast security, and enables Tata Sky to offer multiple programming and pricing packages. » Siebel: Tata Sky has selected Siebel, leaders in Customer Relationship Management (CRM) software, to support operations across the areas of call centre and field service operations, customer order management and product configuration. » Kenan: Comverse’s Kenan FX billing software has been selected to support billing for all residential, institutional and commercial customers. The Kenan software has been enhanced specifically for Tata Sky, to support a first in industry pre-paid billing capability which will provide customers convenient payment options. » SAP: SAP the leading Enterprise Resource Planning (ERP) application suite, has been selected by Tata Sky to support the company’s materials management, sales and distribution, finance and control and human resources requirements.
	IT: Sun Microsystems: Tata Sky has selected Sun Microsystems to provide world-class technology infrastructure, which helps the company to deliver high-level service standards for its satellite television service. The servers ensure maximum up-time, fault recovery and load management. Sun has also provided Tata Sky with installation, engineering expertise and support.
	Digicomp: Tata Sky has partnered with Thomson and Humax, world leaders in digital broadcast technology for building top-of-the line digicomps, customised specifically for the Indian markets. The technology’s feature rich design enables Tata Sky to deliver multiple programming, pricing packages and interactive services to its customers.
	Systems Integration: Tata Consultancy Services (TCS): TCS is a Systems Integration partner for Tata Sky Ltd. It supports IT operations in the areas of billing, ERP and other customer care and employee related internal facing applications.
	Service Support: SerWizSol: SerWizSol provides Tata Sky with three high-end call centres offering round-the-clock support in 11 different languages at Pune, Hyderabad and Mohali.

Inception and Heritage

Incorporated in 2004, Tata Sky is a JV between the TATA Group and STAR. Tata Sky endeavours to offer Indian viewers a world-class television viewing experience through its satellite television service.

TATA Brand

The TATA Group is one of India's largest and most respected business conglomerates. It comprises 93 operating companies in seven business sectors: information systems and communications, engineering, materials, services, energy, consumer products and chemicals. The TATA Group has operations in more than 40 countries across six continents and its companies export products and services to 140 nations. The Group and its enterprises have been steadfast and distinctive in their adherence to business ethics and their commitment to corporate social responsibility. This is a legacy that has earned the Group the trust of many millions of stakeholders in a measure few business houses anywhere in the world can match.

SKY Brand

The SKY brand, owned by the UK-based British Sky Broadcasting Group, brings to Tata Sky the reputation of more than 20 years experience of satellite broadcasting. SKY is well known for the innovative products and services launched by BSkyB, such as DTH broadcasting in 1989, digital satellite broadcasting in 1998, interactive television services in 1999 and the SKY+ personal video recorder in 2001. Tata Sky joins an international group of DTH businesses that includes platforms as far apart as the UK and Italy in Europe, and Mexico and Brazil in Latin America.