Tata Sky partners with Humax for set-top boxes

Mumbai, India - May 9, 2006: Tata Sky Ltd., the joint venture between the TATA Group and STAR, today, announced its partnership with Humax, the worlds leading digital satellite set-top box manufacturer, to support the launch of its Direct-to-Home (DTH) service in mid 2006. Humax will manufacture set-top boxes in India and also provide after-sales service and support network for Tata Sky customers.

Tata Sky is investing in building a high quality digital infrastructure in the country to offer a superior television viewing experience to Indian households. The service will enhance the choice for viewers looking for the best of pay television services in the country. Tata Sky aims to become India's largest digital television platform, offering consumers a wide array of programming choices with interactive features and superior picture and sound quality.

Mr. Vikram Kaushik, CEO, Tata Sky Ltd said, " We are committed to building a state-of-the-art DTH operation in India and offer customers with the best satellite TV services available. Our DTH service will completely redefine the television viewing experience in India and our agreement with Humax takes us a step closer to our goal."

"We are excited to be a part of one of the largest DTH businesses in India," said Dr. J.U. Kim, Head of Digital Media Business Unit, "Our world-wide set-top box experience and expertise in the development of the most advanced digital television solutions will play a pivotal role in Tata Sky's new business growth."

About Tata Sky

Tata Sky Ltd., a joint venture of TATA and STAR, is committed to build a state-of-the-art Digital infrastructure for Pay Television in India. Tata Sky plans to introduce a nationwide Direct-to-Home (DTH) service that would allow it to reach every Indian home, however remote it may be. The service plans to offer its subscribers the best of cable channels, new innovative programming and interactive services. See http://www.tatasky.com/ for more information about Tata Sky.